Strategic Marketing for non-Marketing Managers and Staff

A 2 day workshop

In the competitive market today, it is important that managers in other functions understand the fundamentals of marketing so that they can contribute effectively to planning.

Content

Concept of Marketing
Marketing and competitive Environment
Competitive advantage
Where does strategy come from?
SWOT Analysis
Mission statement
Market Segmentation, Positioning and Targeting
The Marketing Mix
Marketing Communications
Distribution Channels
Pricing

Methods

Trainer presentations
Group work
Case studies

Who should attend?

Non-marketing managers and other staff who need to have an understanding of strategic marketing.

Where and when?

Workshops can be held at your company or externally at a hotel or conference facility. Dates can be arranged to suit you.